I would recommend going to a store to handle some. Not so much to compare glass, cause store conditions stink for that. But the way binoculars work from one brand to the next can be very different. Focus wheel, diopter adjustments, ergonomics, eyecups, etc are all very important. For instance, Nikon glass to me is pretty good. But the focus wheel and diopter adjustments I didn't care for.
I will say, that no matter what anybody tells you, alpha glass is called alpha for a reason. If you are patient and watch 24hrcampfire and longrangehunting.com, you can find alpha glass below $1000 in nice used shape. I have a pair of swaro 8x30's I gave $500 for that are awesome. Before that, I had a pair of Leica 10x40 ultra vids I gave $700 for.
IMO, used swaro/Leica is the best bang for the buck.