I'm having a hard time connecting all the dots to get to the point where I see how this improves the value of my FedEx stock. Someone giving out of their own pocket is one thing but, I'd have to speak up on this and get a better explanation... if I owned a few more shares.
"We evaluated the evolving NIL landscape, exploring how we can best deliver positive impact to student-athletes and connect them to meaningful opportunities for both themselves and the community and made the decision to reallocate marketing funds to an NIL platform," Brian Philips, EVP & CMO at FedEx, said in a news release. "This gives us an opportunity to invest in bright, young athletes in our great hometown of Memphis, strengthening our connection to the next generation of leaders."