Don't leave out sightron Big Sky and SIII or the nikon monarch and monarch golds. Keep in mind size, weight, tube size, and Objective? Don't just go buy the scope because of the name. Think about things like, what does a 30mm tube get me? What does a 50mm or even a 56mm objective get me? Both of these things add weight to the scope. The large objectives cause you to lift your head off the stock so you will have to think about raising the comb. Are they really worth it? Think about what the scope is going to be used for. Yea, you'd love to be able to make a 600yd shot with it but realistically, all of you shots are going to be between 20 yds and 200yds. Most will be in the 80 to 100 yd range. You may find that a nikon monarch 2.5-10x42 is all the scope you need and it only costed you $300. I'm not saying don't buy a zeiss or kahles, I am just saying think about what you need before you pick a brand. That brand may not have the exact setup that you are looking for. Also, look on ebay. You will find some really good deals.