$39.97 at sportsman's guide with membership. These had been around a $200 scope. Everything I have read has been excellent reviews. From what I understand, the manufacturer - ATK is going to quit marketing them under the Federal Intensity name and market them under the Weaver name, so they are "cleaning the slate". I bought one - if nothing else, I'll keep it for a back up. As I said, I searched reviews on several different websites and forums - all owners had very positive reviews. Anyone have any experience with these scopes?