I have had several deer come up and smell where I rubbed it on a tree walking in. They smell it and go about their daily routine. I buy it every year and usually rub it on my boots also.
In all honesty, the best scent ever made was Deer Formula by the Keeper Bait Co, It was ground up tarsal glands from different deer. I killed a ton of bucks smelling where I squirted it out on the ground. It has not been available in over 20 years. It was the real deal.