Thanks RENLong story short, they started pushing more to shareholder $ and bottom line vs continuing to innovate and put the best product and materials in their lines. Decided to just live off the name alone which works great for sales. The sheer amount of guys that go and shoot 3 rounds a year and expect to "sight it in" each fall outweighs the guys that shoot a ton and depend on their optic to hold zero and take abuse. Cater to the common fella and sales stay high and cost can be cut. Use the warrenty to make people feel safe and trusting of the brand and you make shareholders happy.
Tons of threads out there of guys having major issues with most of their line holding zeros just with the gun riding in the back of their car
Then you have company's that are smaller and less "name brand" that really kept pushing the invocation and features of scopes but because their name is not leupold, vortex, or Nikon to some degree most hunters won't or don't risk moving to something unknown to them.
The sheer amount of "I've always had leupold and it's been fine so that's just what I'll always use" is a great example. Leupold of 15 years ago isn't the same product they produce today.
Having said that they still make a nice scope and if you have issues just send it back. But for me when it comes to technology like scopes I try not to be brand loyal, I'd rather get the best product I can with within the price point I can afford and in most cases leupold and vortex you end up paying more for the name then the quality and features you are getting.
I will assure you we are more than 3 round a year guys, I have a 300-yard range behind my shop and 500 yards on the other part of the farm, plus a friend that is finishing up a 1000-yard range yes, we enjoy shooting a lot. Would you say Leupolds Glass is worse now than 15 years ago or their other components or both ? I am old but never too old to learn. There is a friend here now with a new Christmas scope made by Gunwerks I believe it's a Revic this will be my first to look thru. A very good day to be shooting in my area.