The rifle...new...can be purchased on line for $349. Amazon has that scope for $199. With the firearms I've sold in the past, if they're in really good/excellent condition, I start around 70% of the total cost of the setup new. Unless it's just a really hot, hard to find item, then I may start a bit higher. If it doesn't sell, I just start slowing decreasing my asking price until it does. Some firearms are more desirable that others and will sell at a higher asking price. What it's really worth can be subjective to the time of year and what folks are looking for.