ANYTHING but bushsmell! They bought out bausch & lomb several years ago. Ive got a pair of 10x50 B&L binos that fell maybe 2 feet and it jarred something out of alignment. I sent them back to bushsmell and they said they couldnt repair them but they offered me a "deal" on a pair of bushsmell 10x50 binos for like $110. At first I thought "ok, thats not bad since the B&L were WAY higher than that!" But before I answered the email agreeing, I looked them up. I could buy the same bushsmells online for $89! In called them instead of emailing and told them to send my old ones back and their "deal" was an absolute ripoff and that I would make it my mission in life to spread the word about just how bad their warranty service really is.
When I got the B&L binos back I unpacked them on the front porch. Sure enough, they were still crosseyed. I thought to myself "if dropping them broke them, dropping them again might just fix them!" The 3rd time I threw them down on the porch, picked them up and looked through them, IT ACTUALLY WORKED! They were back in line, adjusting just like they should, and as clear as ever!