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<blockquote data-quote="Pilchard" data-source="post: 5096118" data-attributes="member: 19427"><p>Go for it. She sells by the cake, restaurant sells by the slice. Both can have profit margin.</p><p></p><p>Considerations:</p><p></p><p>Test freezability(if that's a word) and shelf life to see if she can make in larger batches. Does this impact quality? If so, fresh cakes will become harder to keep up with as demand increases.</p><p></p><p>Buy all ingredients and then determine the cost to make each cake. Add cost of time and delivery to see what price needs to be to break even? How much profit is required? How many cakes need to be sold weekly? She will need to reinvest early profit back into the business. </p><p></p><p>How will she collect payment? Perhaps setting up a separate checking account to truly be able to track P&L.</p><p></p><p>Can she sell? How will she acquire new accounts? Social media can help here. Get the restaurants and their patrons to offer reviews.</p><p></p><p>Set up sample days at the participating restaurants where she gives away a taste for free. Give away business cards to the people who get a sample to increase direct-to-consumer sales.</p><p></p><p>BTW, I help build market entry and growth strategies for large companies looking to enter new markets. If I can help in any way, just let me know.</p></blockquote><p></p>
[QUOTE="Pilchard, post: 5096118, member: 19427"] Go for it. She sells by the cake, restaurant sells by the slice. Both can have profit margin. Considerations: Test freezability(if that's a word) and shelf life to see if she can make in larger batches. Does this impact quality? If so, fresh cakes will become harder to keep up with as demand increases. Buy all ingredients and then determine the cost to make each cake. Add cost of time and delivery to see what price needs to be to break even? How much profit is required? How many cakes need to be sold weekly? She will need to reinvest early profit back into the business. How will she collect payment? Perhaps setting up a separate checking account to truly be able to track P&L. Can she sell? How will she acquire new accounts? Social media can help here. Get the restaurants and their patrons to offer reviews. Set up sample days at the participating restaurants where she gives away a taste for free. Give away business cards to the people who get a sample to increase direct-to-consumer sales. BTW, I help build market entry and growth strategies for large companies looking to enter new markets. If I can help in any way, just let me know. [/QUOTE]
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