I think the price increase/smaller bottle combination stinks. Last year (Walmart prices) for a $36.92 10 oz bottle, it was about $0.84 per 100 gr shot. Now with the $52.95 8 oz bottle, its $1.51 per shot, so almost 2X what it was last year. Basic 30-06 is $34.99 / 20, = $1.74 per round, so maybe it's not that bad.