Southwick Associatesí AnglerSurvey.com announced the brands and products that anglers preferred most in 2008. This list has been compiled from the 22,486 angler surveys received by AnglerSurvey.com last year.

In 2008, the top brands and activities included:

Top rod brand: Shakespeare Ugly Stik (14.3% of all purchases)
Top reel brand: Shimano (21.9% of all purchases)
Top rod and reel combo brand: Shakespeare (24.9% of all purchases)
Top fly rod brand: Sage (10.8% of all purchases)
Top fishing line brand: Berkley (Trilene, Fireline, Big Game, Vanish (35.8% of all purchases)
Top hardbait brand: Rapala (21.7% of all purchases)
Top softbait brand: Zoom (17.9% of all purchases)
Top spinnerbait brand: Strike King (22.4% of all purchases)
Top sinker brand: Bullet Weights (18.2% of all purchases)
Top fly line brand: Scientific Angler (23.4% of all purchases)
Top fly brand: Orvis (9.8% of all purchases)
Top GPS or radio brand: Lowrance (40.9% of all purchases)
Top tackle box brand: Plano (44.9% of all purchases)
Top fishing knife brand: Rapala (33.3% of all purchases)
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It is not the killing ...; it is the contest of skill and cunning. The true hunter counts his achievement in proportion to the effort involved and the fairness of the sport.

Dr. Saxton Pope