Well, the cost has pretty much stayed the same, except for the target color bows...and they are about $200 higher than the camo/black bows of the same model. Most target colors ARE higher than the camo edition bows...but usually $50 or maybe $100. Elite has the highest I've ever heard of for a target color...$200 is on up there. I don't see them selling many of them...simply because there's no proof that a blue or green bow will outshoot a camo or black one of the same model. Elite is just part of a group...that consists of Elite, CBE, and Scott archery. All those are sponsors to Levi...so I imagine the cost will be covered evenly, instead of just dumping it all on the Elite bow line.