The ncaa has too much[$] to lose.
Exactly. Kinda like Oregon, they had a good season, penalized Kelly on his way out (big deal) and brushed the known violations aside.
And Auburn/Cam Newton
The hypocritical NCAA is not going to do anything that cost them much $$.
IMO the ncaa should have no more rights to an athletes name/likeness than the athlete anyway!! If they profit from said athletes name then so should the athlete. They[NCAA] aren't the ones providing the scholarships so status quo is a win-win for them.