Tennessee Deer Talk: Verdict in----Scent Lok a Scam

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#1934177 - 05/21/10 11:27 AM

Verdict in----Scent Lok a Scam

Setterman
8 Point

Registered: 12/31/09
Posts: 1783
Loc: Knoxville, TN

Offline

Finally after 3 years the verdict is in, and this settles it for now. Scent-Lok is a scam, I find it amazing that Cabelas and Gander Mtn are going down as well. I would say this will be the end of Scent-Lok, the financial settlements will follow shortly.

I just feel sorry for all the folks who got duped by this marketing scheme.
------------------------------------------
Court rules Scent Lok claims are false

Commentary by Dave Henderson

May 19, 2010, 6:10 pm

After three years of presentations and often
rancorous testimony by experts on both sides, the
most contentious internal lawsuit in the history of
hunting industry is over. A judge has ruled that
Scent Lok clothing and others have legally failed a
sniff test and that their claims of odor-eliminating
technology are false.

The argument over the validity of carbon-lined,
scent-blocking garments for hunters has raged for
more than a decade. The industry is largely backed
the manufacturers' claims, largely due to advertising
money from Scent Lok and others.

But last Friday Federal District Court Judge Richard
Kyle of Minnesota ruled that ALS, the manufacturer
of Scent Lok clothing, had falsely claimed that it
products were based on "odor eliminating
technology" or were "odor eliminating clothing."

The word "eliminate" was key in the judge's
decision. Kyle ruled that the word meant "a complete
removal" --claims that were false and misleading
beyond any test of reasonableness.

Kyle's ruling also says that Cabela's and Gander
Mountain -- both of which sell Scent Lok and their
own private-label clothing -- are also guilty of
deceptive advertising.

An injunction barring ALS/Scent Lok, Cabela's and
Gander Mountain from "further deceptive practices"
will be issued. With this ruling, you can expect
other claims against the companies could move to
trial.

The case began in 2007 when six Minnesota
hunters filed suit against ALS and the others,
claiming their odor controlling clothing failed to
perform as advertised.

The suit alleged that the clothing did not eliminate
odor, and could not be "reactivated or regenerated
in a household (clothes) dryer after the clothing has
become saturated with odors".

According to Jim Shephard's on-line "Outdoors
Report," Kyle held that all advertisements that used
the words "odor-eliminating technology," "odor-
eliminating clothing," "eliminates all types of odor,"
"odor elimination," "remove all odor," "complete
scent elimination," "scent-free," "works on 100
percent of your scent 100 percent of the time," "all
human scent," "odor is eradicated," and graphics
demonstrating that human odor cannot escape the
carbon-embedded fabric are all false statements as a
matter of law.

In addition, the Court found claims that the Scent Lok
clothing could be "reactivated" to "like new" or
"pristine" condition to be false as a matter of law.

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#1934182 - 05/21/10 11:32 AM

Re: Verdict in----Scent Lok a Scam [Re: Setterman]

MUP
Non-Typical

Registered: 08/01/07
Posts: 36169
Loc: Just North of Chatt-town

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Never used it myself.

_________________________
MUP

Amateurs: Built the Ark

Professionals: Built the Titanic

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#1934196 - 05/21/10 11:48 AM

Re: Verdict in----Scent Lok a Scam [Re: MUP]

Wes Parrish
16 Point

Registered: 06/12/02
Posts: 16987
Loc: Knoxville-Dover-Union City, TN

Offline

Sounds more like a legal play on words to me.

I believe Scent Lok has been guilty of "over-promoting" their product's scent-reducing ability. Such as one famous hunter's statement in advertising (may have been some other brand of carbon clothing): "Forget the wind. Just hunt."

Does it eliminate human scent? No way.
But a complete "scam"? I don't see it that way.
It reduces the chance of a deer catching your scent.

But to what degree Scent-Loc "may" be "scandalous", it doesn't even come close the over-promotion of attractant and masking scents, i.e. selling an ounce of deer urine for $10 a bottle.

I'd say this verdict will be appealed.

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#1934200 - 05/21/10 11:52 AM

Re: Verdict in----Scent Lok a Scam [Re: Wes Parrish]

cecil30-30
16 Point

Registered: 12/05/06
Posts: 13192
Loc: Morgan Co

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I never used it either..Just seemed like a scam to me..

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#1934206 - 05/21/10 11:59 AM

Re: Verdict in----Scent Lok a Scam [Re: cecil30-30]

MUP
Non-Typical

Registered: 08/01/07
Posts: 36169
Loc: Just North of Chatt-town

Offline

I just couldn't afford it!

_________________________
MUP

Amateurs: Built the Ark

Professionals: Built the Titanic

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#1934209 - 05/21/10 12:00 PM

Re: Verdict in----Scent Lok a Scam [Re: cecil30-30]

preachermantom
10 Point

Registered: 12/05/02
Posts: 4743
Loc: waverly,tn,USA

Offline

I never could afford it but now am glad I did not! I do use the spray that is suppose to eliminate scent...looks like water to me and have wondered how good that stuff really is!

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