It is getting more popular for sure but it hasn't gotten to the point of the Obama years YET.
My dad wanted me to order him some .270 bullets for reloading and I told him some of that stuff may be hard to find again. I had ordered quite a bit of ammo last week for .22 Mag, 9mm, and .22 LR and had to order what I wanted from different online stores; no single place had everything I wanted in stock. Well, fast forward to today. I found dad's .270 stuff no problem, but decided to go check out what ammo they had left. I was surprised that even though they've had a big volume of sales, that they had restocked some of the ammo that was out of stock last week when I ordered. I learned from the Obama go around to order it during those good times too...and I also swapped up some of my calibers to those that would be less prone to selling out first. Such as going from the .22 LR to the .22 Mag. The .22 LR will always sell out before the .22 Mag.